With 29 million unique viewers, NBC’s “Stay Tuned” Snapchat show looks like a success.

Who hasn’t wondered how their brand could make it on Snapchat? Or if onboarding on Snapchat would be the holy grail to reach Millenials?

NBC hired a 30-person crew to produce a daily 2-3 minutes news show to reach younger audiences, and it’s working.

I’ll let you learn all about it in a recent Axios article that will allow to learn more about the show and its preliminary numbers (they are pretty impressive!).

So, will you subscribe? (I just did…)