A one-day training on content marketing, a conference like no other.

Strong from our new partnership with David Beebe, I can finally tell you about the first initiative we will do together: the one-day Content Decoded masterclasses.

It is a full day of presentations and workshops on content marketing, branded content and brand studios.

This is not your usual conference where you just listen to people talk, salespeople pitch you their products, and you leave with little to no real-world insights to help you do your job.

The objective David and I have is that you can leave with realistic initiatives and actionable benefits for your brand’s content strategy.

Here is a list of themes we will touch upon during the day:

  • The State of Content Marketing + Brand Storytelling
  • The Creative + Creatives from Brand Films to Webisodes to Always On Social Content
  • Influencer Marketing
  • Measurement + ROI
  • Platforms + Technology
  • Distribution + Channels
  • Content Studios
  • Brand Command Centers
  • Real Time Creative + Content Marketing
  • Marketing Orgs + Talent

The day will be intense and seats are limited as we want to keep this fairly intimate so that we can contribute to the content strategy of all participants!

If you don’t know David Beebe, he has been a key expert on content marketing for many years. In the past few years, before we developed this new partnership with him, he was over at Marriott where he built their Content Studio that I’ve told you so much about.

Declared by AdWeek as a “branded content master who makes it OK to love marketing,” and named by AdAge as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing,” he is an Emmy-award and Cannes Lions winner. He also founded and led the Disney/ABC Television Group Content Studio and the Vin Bi Bona Content Studio.

Not a bad C.V. don’t you think?

To know dates and cities David and I will visit, visit our masterclass on content marketing page to learn more.

We also offer this one-day formula customized for corporate marketing teams. Contact Alexandre Gravel directly to learn more about this excellent way to train your team on content marketing.