Storytelling is very often at the heart of a great content experience. Whether you are watching content on TV or on social media, there’s just something magic about storytelling.


In most of the masterclasses I give, there is a segment dedicated to storytelling.




We all know intrinsically that storytelling moves people. It catches their attention and keeps it longer.


“Once upon a time…”


But building strong storytelling requires a framework, an approach that your audience will recognize.


You need a hero.


You need a problem to solve.


You need someone who will help our hero, a guide.


You need a plan.


These are some of the building blocks of storytelling.


Carmen Simon tells it in her book “Memorable Content”, storytelling is one of the keys to content that is better remembered. And she even goes further with her own motto: “Forgetting hurts business.” (I love this quote)


There’s also Erika Giles who recently wrote a fairly in-depth article on storytelling, where she touches on what makes a good story, why we continue to use it and a really interesting list of 10 famous storytellers (Walt Disney and Steve Jobs are in there, but there are some interesting ones on her list).


So, how does your “Once upon a time” story end?